Disgusting, Loathsome Press Release of the Day
cubs announce bleacher naming rights
Thursday, March 30, 2006
The Chicago Cubs announced today that the newly renovated Wrigley Field bleachers will be officially named the “Bud Light Bleachers.” Anheuser-Busch has been a long-time sponsor of Chicago Cubs baseball on WGN-TV and the Cubs at Wrigley Field.
“The Chicago Cubs are one of the most storied teams in baseball, with a tremendously loyal fan base and one of the greatest venues in all of sports. We’re excited to offer this new feature – the Bud Light Bleachers – to Cubs fans,” said Tony Ponturo, vice president, Global Media and
“The bleachers at Wrigley Field represent the ultimate fan experience in Major League Baseball. We are proud to have the prestigious Bud Light brand join us in this partnership as we enhance our fans’ experience,” said John F. McDonough, Senior Vice President, Marketing and Broadcasting, Chicago Cubs.
Terms of the agreement were not disclosed.